Ezoic can help you successfully monetize your website.
Here’s how much you may anticipate to make and what factors influence your wages.
Ezoic is an Intelligence technology platform that assists large and small online publishers in making money by selling display adverts on their blog and website.
t’s the greatest Google AdSense alternative, especially for bloggers or website owners who wish to earn more per thousand website visitors on their site, or a competitor to Mediavine or AdThrive.
But how much would Ezoic actually pay?
Your ability to make money using Ezoic from your website depends on a number of variables.
These include the subjects you write about, the season or seasonality of the market, the ad formats and placements, and the degree to which users interact with your website as a whole.
“Earnings Per Thousand Visitors,” or EPMV, is a measure used by Ezoic publishers to monitor their average ad revenue.
Every 1,000 visitors to your website during any particular time period are counted by EPMV to determine how much you made.
In order to calculate it, divide the entire amount of advertising revenue during the time period with the total frequency of website visitors, multiplied by 1,000.
According to several Ezoic publishers, they often make more than $1 per 1,000 visits, or between $1 and $9. Most claim to make $10 to $50 every 1,000 visitors, perhaps even more.
On their websites, a select number allegedly have EPMVs totaling more over $100.
You may make more money from this same same traffic the higher the EPMV:
I am a majority member. For instance, one of my Ezoic-powered websites makes $15 for every 1,000 visitors, while another, which is in a different topic but utilises the very same WordPress theme & ad placements, makes $35.
How Can Average Earnings Vary So Much?
Online advertising is straightforward to grasp when put into its most basic form.
On websites, brands, shops, politicians, and NGOs fight for ad space. On their websites, publishers of all sizes offer advertising space.
In order for advertisers to bid on advertising and for publishers to make money from ads, ad networks act as the middlemen.
How much money publishers may make from selling advertising on their websites depends on a variety of things.
Let’s examine each one individually to see why.
Niche Markets Are Not Created Equal
If you launched a website for book reviews as opposed to one for financial advice, you’ll probably make less money.
Book publishers don’t earn much money selling books, but a book is a book, so what does it matter?
The book publishing industry does not have a large budget for advertising but since products are of minimal value & its profit margins are thin.
The situation is substantially different in the financial services industry, since the average user lifetime value is far larger than it is in the book industry, making financial service companies more eager (& equipped) to invest more money on client acquisition.
If you’re a publisher, having more advertisers within your niche implies that there is more rivalry among them.
As a result, each advertiser must pay higher than the others in order to have their advertisements shown to every visitors to your site instead of those of the rivals.
There is some shortage of supply.
There are only so many websites that offer sound financial advice, thus financial service providers’ marketing departments and ad buyers will be ready to spend more to have their advertising displayed to website visitors.
The basic tenets of economics still hold true: Prices rise when supply and demand are about equal. Likewise, so do your typical profits!
Not Every Website Is Made Equal
The ad purchasing team (or advertising agency) of a major brand advertiser often does two things to spread their message.
They will first choose suitable search terms to bid on now for searching advertisements that use the Google Advertisements Keyword Research tool.
They will then assess the top websites on Page One of both the SERPs & choose which ones to make display ad bids for.
Therefore, your website’s demonstration design, the information, the “About,” “Advertise,” and “Contacts” pages—matters if you want to generate the greatest revenue possible from each and every 1,000 page visits on Google and a lot of organically Google traffic.
Simply said, a dubious affiliate website featuring AI avatars & subpar content would probably attract fewer major brand sponsors than a wonderful blog or reliable media outlet.
Therefore, ensure that your website belongs to the former and not the latter.
It is all regarding Ad Placeholders & Ad Types
You need to set as various ad placeholders as you can on your website & enable at many ad kinds as you can in order to obtain the most EPMV out of your topic and website.
Be at ease; this does not imply that Ezoic would display an advertisement in each placeholder and drive visitors away.
It implies that Ezoic’s AI-powered platform will examine which ad kinds and placeholders bring in the most cash for you.
1)This implies that while putting up your website for Ezoic, you should:
2.)Turn on the placeholders for AI and Enhanced AI.
3.)To manually construct placeholders, just use Ezoic Chrome addon.
4.)Install with Ezoic WordPress plugin to have it automatically produce placeholders for you.
That anchoring ad, a headers ad, an sticky right hand side ad, in-content advertisements, and a footer ad should all be included on every page as a basic rule of thumb.
Consequently, make them numerous and different.
You may always specify your desired revenue for this site on the Ezoic platform, so keep that in mind.
You may choose to prioritise revenue generation or usability in one setting, or strike the ideal balance between the two.
Time of Year & Specific Seasonality Are Important
Online advertising costs have traditionally been rising yearly.
Thus, the ordinary Internet publisher may anticipate earning more per 1,000 website visitors each year than they did the previous year.
The Online Advertising Revenues Index, a statistic that Ezoic has been monitoring and openly disclosing to the publishing and advertising industries since 2016, gives you a visual representation of this:
The average, however, is rising, as seen on the graph, and publishers’ ad revenue is not spread evenly throughout this year.
Because they are publicly traded businesses with quarterly profitability reports, advertisers, particularly those for well-known brands and large retailers, arrange their advertising budgets in quarter (Q1, Q2, Q3, Q4).
The first quarter of the year (Jan, Feb, Mar) usually the worst in terms of advertising expenditure and revenue.
Easter causes a rise in spending during Quarter 2 (April, May, Jun), which then declines for Third quarter (Jul, Aug, Sep) through in the summer.
After then, everyone celebrates Christmas in Q4 (Oct, Nov, Dec). The busiest shopping days for advertisers are Thanksgiving, Christmas, and Black Friday.
Since there is more competition for advertisements at that time, Internet publishers also make the most money at that time.
That seasonality of our niche is another factor.
For instance, the websites in our portfolio that are dedicated to hobbies see the most traffic on weekends or holidays.
In contrast, the websites in our portfolio that are linked to my line of business earn more money during the week than they do on the weekends and on holidays.
Finally, User Experience Determines Success
Users who visit your website are most likely to remain, read (or at least scan) through it, or visit other sites if it is well-designed and contains informative, entertaining, and well-written content.
Ezoic rotates advertisements on a regular basis.
The more time a user spends on a page and how carefully they read, listen to, or watch the content, the more ads that see & the more EPMV you make from that page.
Additionally, if you can persuade them to visit more sites, you’ll increase page views and money from new visitors.
You’ll suddenly have 10–20% of your traffic from repeat visitors if you provide material that is compelling enough to entice first-time visitors to return, publish fresh content frequently enough for it to get ingrained, increase your social media presence, and/or launch an email newsletter.
As long as you’re prepared to play the game, developing a brand and a relationships with you audience ultimately pays off in that long run.
Make More Money With Ezoic Premium
I take part in Ezoic Premium, a programme that allows you to increase the revenue from your webpage by putting it in face of the company’s network of high-end advertisers.
Ezoic Premium offers high EPMV advertising through direct contracts involving major brand advertisers in compensation for a monthly charge that you pay to display them on your website.
Thus, you invest for a services that generates a monthly profit that exceeds your outlay of funds.
By invitation exclusively for Ezoic Premium.
Your website needs to be already be Ezoic-monetized in order to be invited.
You will be invited if their AI technology determines you are able to make more money than the Ezoic Premium subscription price each month.
Due to the monthly fee, many publishers I’ve spoken to are hesitant to sign up for Ezoic Premium.
However, the contract includes a promise that you’ll never pay more of it than you make, which was the case for me. As a result, I view it as a risk-free value exchange.
You must first sign up for Ezoic Access Now if you aren’t already a member.
Once your site has already been approved or earning money here on Ezoic platform for a while, you will receive an invite if you are qualified to join Ezoic Premium.